Social MARK • 307
Not capitalizing on social media means losing sales to socially active competitors.
Planning, building and managing a successful social media strategy is an investment in your brand. Successfully navigating the world of social media requires constant monitoring of social activity, as well as best practices and strategies. Likewise, social media has it’s own tricks and pits.
What We Do…
Pooling our exclusive strategies, unique talents, state-of-the-art technology and experience. We exploit the power of social media, driving users directly to your website or sales funnel.
Wiring Social Media
The diagram below illustrates some of the syndicate and integrate strategies we used to increase your social media presence.
Social Media Marketing Process
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Each month our team will build relationships and brand awareness across prime social medias.
With these packages, your brand will be active on 7 social medias. Including Facebook, Google+, Linkedin, Nexus, Pinterest, Twitter and Youtube. With additional presence on DailyMotion, and other bonus exposures.
Social MARK 12 mo., 36 mo., and 60 mo. contract require 1st & last payment to get started. When you order, you will be charge the first month service fee, the last month service fee is due 7 business days after your start of service date.
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Social Media Marketing is a Process
Every package we offer is designed to address the core elements required for social media success:
As prelude to any campaign, your account care professional will focus on research, asking the hard questions needed to develop a valuable engagement in social media. Our team will get to know your products and services, your specific market and your industry.
First, our team will crystalize your target audience on what syndication content will work best and how to position your company. They will then skillfully match you with the best social options for your business.
Our creative team scrapes the web for useful, popular related content designed to draw interest in your business and your industry.
We amass a library of carefully selected content using an array of smart bots to monitor daily social network buzz.
We track keywords, news, experts, innovation, questions, answers and comments for your industry and your market area. All with one goal in mind, developing and delivering demand based content from your website, then we syndicate excerpts of this material to social networks. All with backlinks to your website for the full story.
The best Social media strategy is conversation. We wire your social frontline to a series of smart bots, acting as watchers. Like a spider web, we get instant alerts at any sign of activity. Depending upon the activity and your SLA, we take steps to develop each activity to it’s potential. From followup messages to instant live agent engagement integration.
Social media changes with even a mild wind. This means no campaign is perfect forever, no strategy is constant, no landmark is trusted.
Instead, we monitor social media industry best practices and constantly analyze metric like clicks, visits, path analysis, retweets, the growth of your influence and network. As needed we adjust the course of your marketing, steering around pitfalls and looking for the next winds of change.
Each month we also invest in more state-of-the-art technology. From smart bots and automation tools, to traffic and visitor path analysis tools. Even hard to find plugins and mods that enhance your website with new superpowers.
Designed for Lasting Impressions
Our social media marketing packages are designed to focus dedicated time building influence networks, research, updates, monitoring, analysis and frequent strategy adjustment, to stay a step ahead of the market.
We manage the four C’s of social media:
Social Page Design & Management
We start by creating a brand centric profile or channel for Facebook, Google, Linkedin, Nexus, Pinterest, Twitter and Youtube. Next we go to work on your engagement factors, starting with existing fan retention also adding new fans each month.
We do this by publishing relevant and engaging content to your website, which is then syndicated to each targeted social media. Material that we publish may be custom written, or reprinted with authorization. The result being traffic conversion from the targeted social medias, to your website, where we then encourage sharing for additional viral exposure.
Likes, rePins, and Tweets
Using an array of strategies, we increase your social authority by increasing your “Likes” at Facebook, Google, Linkedin, Nexus, Pinterest and Youtube. Each campaign is unique to the client, based on leveraging existing assets to increase your ROI.
Followers, Subscribers and Connections
Another social indicator is the number of followers or subscribers you can influence. Which is why we work hard to increase your influence on social medias using a variety of marketing techniques. Why, to drive conversations your way and help to push more visitors to your website.
In addition, sites like Linkedin can help you reach and influence virtually any decision maker in America, another positive impact on your sales opportunities.
Social Media SEO
Linkedin converts 5x the search traffic of Google and other search engines. Which is why our technicians optimize your profile and posts to target specific keywords and phrases, so they will show in SERPs.
Youtube is the #2 search engine, making it bigger than both Bing and Yahoo. When posting your videos, we optimize them to show in search results for converting phrases on Youtube, which also positively impacts Google, Yahoo and Bing SERPs.
Facebook, Google and Linkedin allow status updates that reach every connection, you make. Here, we apply strategies to every word, designed to increase click-throughs, and sharing.
Why Social Media Marketing Matters
Businesses report over 90% on-site traffic improvement when they employ a social marketing plan. The average Facebook user has more than 100 connected friends, over 65% are male and more than 5 billion G+1 buttons are served daily.
More than half of Twitter users recommend companies, over 25% of re-Teeets are by request and more than 1 million new accounts are added each day, more than 55% of Linkedin users report gaining customers, Facebook boasts 58% daily membership traffic.
Youtube gets over 4 billion views daily, an average Pinterest user has more than 150 pins and more than 75% are females, over 90% of mobile web activity is driven by social media, with more than 50% connecting hourly to Facebook.
Social Marketing Focus & Strategies
For Twitter the focus is more followers. More followers mean more trust. Both existing and new followers gauge your reputation and authority by the number of followers you have. This translates to a higher conversion, based on the trust established. So we carefully develop tweets with chosen hash marks (ie;#news) to increase retweets. Posting your tweets at the busiest times, between 1-3pm Monday through Thursday.
At Facebook, your fans want to see discounts, coupons and short, less than 80 character, updates. But images get the most shares. To increase engagement, we ask questions and we make sure posts are optimized for mobile viewing. The best time to share is 1-4pm and the best day is Wednesday about 3pm.
For Youtube, increasing views, comments and subscribers. Impacts your visibility. Likewise with optimization, your videos rank higher in both Youtube and Google search results. Videos we create are posted with more than 300 words of description, and average less than 60 seconds.
At Linkedin we focus on helping you increase your connections and developing your authority with status updates. Here the real power comes from being connected to key decision makers. Posts for Linkedin sharing are best from 7-9am and 5-6pm, while peak traffic days are Tuesday to Thursday.
Pinterest is highly active with women, and most using mobile phones to access. With busy moms the best times to post are 2-4pm and 8-11pm.
The Social Media World
This diagram illustrates the growing landscape of social media.