GoBIZ • 101
This design plan focuses on building a custom website, that will deliver the perfect first impression your business deserves.
Website development is a process, where many elements must work well in concert. A lot of very hard work goes into your website. From visual design and ideal navigation, to image crunching, the right legal pages, sales funnels and gamification.
In the past, nothing more than an electronic business card or brochure. Today website technology is a highly advanced. Both flexible and capable, it can deliver the desired results. From how to videos and customer surveys, to a powerful, viral, online sales machines.
Within the tabs below, your invited to look under the hood and see the elements that go into a great website today.
It’s taken time for the Internet to develop standards, like the pages we expect to see when we visit a website. Following you can see the pages that have become familiar. Naturally, we include these pages based on your choice of website design plan.
For all pages listed above, you must provide all content, including all written materials and any related images needed. If you require assistance with this, we can produce any or all content for reasonable rates. Please ask your JingleSPOT Agent for assistance.
To keep our plans price competitive, some plans do not include certain pages. Naturally, we can add those pages to your plan at reasonable rates. See OPTIONS • UPGRADES tab below.
About Website Features
Following are now common features your website can have. Of course, we include them based on your needs and the selected framework for your website.
For all items listed above, you must provide all content, including all written materials and any related images needed. If you require assistance with this, we can produce any or all content for reasonable rates. Please ask your JingleSPOT Agent for assistance.
Again, some features depend on the framework selected for your website. If the feature is not built into the framework, then it can be expensive to add the feature. To avoid this cost, we generally recommend using the most flexible framework at the start of your project.
Common Website Functions
Today, some functions are nearly standard like those below.
Remember, countless other special functions are available depending upon your needs. See OPTIONS • UPGRADES tab below.
GoBIZ Plans and Prices
Our GoBIZ plans and prices are designed to fit even the most lean budgets.
Don’t forget to check our Current Specials (click here) or get a friend to share a discount code.
Standard Pricing •• Cash, Credit or up to 4 Installments
We’ll also finance your purchase over 12, 24, 36, or 60 months with no interest, just a small financing fee.
If your a small business with a limited budget. You should consider our RENT-2-OWN plans. You can also choose a simple MONTH-2-MONTH plan, with no long-term commitments, allowing you to cancel at any time.
Choose a plan as low as $49 per month.
- $549 Setup Fee.
- When you place your order, you will be charged the Setup Fee only to start your account. Future months will be billed the first (1st) of each month, and are due the seventh (7th) of each month. (we prorate partial months)
- Hosting, security and standard framework upgrades included with all RENT-2-OWN plans.
All design costs included, and you may request design upgrades at no additional charge every 12 months.
Don’t forget to check our Current Specials (click here) or get a friend to share a discount code.
RENT-2-OWN ANNUAL PLANS
- Are paid Monthly
- You may pay Quarterly and save more.
Our annual plans allow you the opportunity to make a low monthly payment, then at the end of the term, if you wish, you may buyout the website for 2 additional monthly payments.
- May be canceled with 30 days notice.
- May be converted to Annual Plan.
- Automatically buyout at the 20th payment.
Do you need an Online Store to sell your goods? Our GoSHOP Plans, include an online store.
You will quickly notice that we offer flexible website design options based on the Internet devices you want to reach:
While there are still situations where a Classic Website, built for a laptop or desktop display makes sense. The Internet is a moving target, five years ago it was important to get your business online. Two years ago it was important to go MOBI.
Now we strongly recommend our fully responsive UltraFLEX series websites. Because today and tomorrow, your website should function well on any size device.
OPTIONS, UPGRADES, ADD-ONS
Beyond the pages, features and functions we include with your website. Countless state-of-the-art technologies can be added to give your website the superpowers needed to reach across the Internet, grab your prospects, drag them to your site, make them look, like, share and buy your products and services.
We’ll warn you now, this list is extensive, but well worth a look just to help you imagine the possibilities. Each, can expand the potential power and reach of your website.
The Short List
There are so many options, below we offer the more common ones for your consideration.
Warning, this is for those want all the details, the following tabs reveal much greater details about the services included, or related to our website development plans. While it’s recommended reading, we go into a lot of details, so forgive the tome. (a lot of work, so this is a lot to read)
A – Advanced Pages
The pages can be the most valuable in your website plan, because these are the ones that beg for interaction leading to a sale. But to be effective, these pages require great planning and should be tested and revised frequently to improve results. Cross market and split tests are also advised.
- Forms (credit app, survey)
- Landing Pages
- Sales Funnels
- Special Function Pages
- Squeeze Pages
C – Complex Pages
The pages are important from their “First Impression Value”. Each requires careful planning to capture the attention you are looking for. You have as little as 5 seconds to keep the visitor on this page. So they need to be enticed, or captured or tied to a chair if possible.
- Features Pages
- Game Pages
- How it Works
- How To Page
E – Easy Post Pages
These pages are more informational, where the information is developed for general or other purposes, and needs to just have a place on the website for re-post.
Caveat, if improved SEO is desired, some of these pages can quickly jump to more investment, since a press release done right, can be powerful search engine food. But in a two step process, the post came from another purpose and the SEO is ordered and done separately.
- About Us
- Contact us
- Press Release
- Staff Listing
- Video Wall
- Wall Pages
L – Legal Pages
Some business owners may be unaware, but if some of these are missing from your website, you could be surprised at the number of problems, legal costs and fines that could destroy your business in days.
- Affiliate Policies
- Anti-Spam Policy
- Conditions of Use
- Copyright Notice
- DMCA Compliance
- FDA Compliance
- FTC Compliance
- SEC Compliance
- Social Media Disclosure
M – Medium Content Pages
These pages have content that is informational, not critical sales material. In that sense, they take less work than a sales page, more work than a contact page.
- APPs Page(s)
- Benefits Page(s)
- Brand Page(s)
- Catalog Preview
- What You Get Pages
- Why Page
P – Post / List Pages
These pages are generally grouped under categories and then displayed on a listing page for selection. The post in this case is assumed to be created separately and when posted, checking the correct category makes them show on the list page.
So list pages are easy, post pages should be well considered. For example a “News Post” should be written in a way that will attract search engines to your website. A glossary page can be simply to post an important definition, but with some tweaks, it is search engine food that can bring potential buyers to your website.
- Financing Page(s)
- Free Stuff Page
- Recommended Links
- Review Pages
- Warranty Page(s)
Website actions change the character of your website, to visitor interactive, they can also step up the visual impact with moving objects and calls to action, click here, etc.
- Exit Disclaimer
- Exit Funnel
- Image Sliders
- Like 2 See
- Locked Pages
- Share 2 See
- Text Sliders
- Tool Tips
While your website is overall both a marketing and advertising venue. Special advertising areas can be incorporated into your website so that you can use a management tool and post advertising in various locations at anytime. This is great for your specials, events, etc.
Some can also be allocated to sell for other companies to run ads aimed at your customers, for non-competitive products and services. This can be a source of revenue if you wish to charge for placing such ads on your website pages. If you have a lot of traffic, it can be profitable.
- Corner Ads
- Display Boxes
- Footer Ads
- Popup Ads
- Refresh Ads
- Sidebar Ads
- Slider Ads
- Ticker Ads
- Tower Ads
A properly built website for most businesses will have “Categories” for managing certain type of posts. If you have a store, you will use “Categories” to group your products for more organized store listings. In either case, it is easy to quickly exceed 100 categories when marketing is considered. The target categories should be very well considered both in terms of a visitor finding what he wants, while also considering your staff finding the information to make a sale, navigation concerns, etc.
This is about the next level of organization. Like categories, but more of a departmentalization, though in some cases, the categories and sections will be twins.
- Dining Menu
- Pricing / Fees
- Product List
- Product Review
- Replacement Parts
- Service List
- Service Review
Based on this information, we guide any content development, from writing to cartoons. This is about speaking in language familiar to the audience.
- Common Knowledge
- Sales Material
Design enhancement would be another way to say this. There are so many ways to mange the materials, particularly important when you consider long articles, etc. Make boring information more exciting to read, gather information, use columns, lists and tables to make information easier to convey. Use buttons to push for actions and make navigation easier.
- Custom Buttons
- Fancy Boxes
- Image Frames
The web is no longer in the closet. Today the web is mobile. Which is possible due to the development of countless device configurations.
In 2013, websites are active tools that can work for you. They can gather information, and convey it in ways that can lead your prospects from search to sale. All while you are out for golf or catching that perfect wave in Waikiki.
- Affiliate Management
- Bridal Registry
- Email Marketing
- Email Reminders
- Events Calendar
- Inventory Management
- Integrated Accounting
- Live Chat
- Multiple Languages
- Private Areas
- Recipical Links
- Site Memberships
- Sitewide Search
- Sound Effects
- Specialized Data Forms
- Streaming Video
- User Access Levels
Website navigation is the source of more than 50% of user complaints. How and where menus are placed, what the selections are, and how we name a selection, are the first things that can make or break the value of your website. Awesome imagery, video, award winning copy and top agency layout, all mute if your navigation fails.
- Footer Menu
- Header Menu
The new web, is now the old web and social integration is now a base point. It’s something you must do, it’s not a choice if you have success on your mind.
This integration can occur in the following ways:
- the ability to click a button and share the page URL on selected social medias;
- the syndication of your company posts to selected social medias;
- display on your website, of your friends, posts or tweets, from any selected social medias;
- post-by-post selective marketing messages, tweets, images, etc can be pushed on determined schedules to post on selected social medias, in a way that interacts with the current conversations.
Facebook, Google+ JingleSPOT, Linkedin, Pinterest, Stumbleupon, Twitter, Youtube
Internet marketing has become the most sophisticated in history. Virtually anything that began as a keystroke, video, audio recording or document, can now be tracked to a great degree. For marketing purposes, we can track looks, likes, dislikes, shares, affiliate activity, sales and more.
- Google Analytics
- Page Rank
- Path Analysis
Font is frequently used synonymously with the term “typeface”, although before the advent of digital typography, “font” referred to a single size and “typeface” referred to a set of otherwise identical fonts of different sizes. Where today, a “font” generally covers the technology to use the “typeface” in various sizes.
- Pick a typeface that works well with your content and design
- Set size guidelines that consider multiple display sizes.
- Use font decorations skillfully
- Sans Serifs are tricky with small text sizes.
- Do not go overboard, design to read, not win art contests
- Test, test, and test again.
Some Fonts Options
- Easy Read
- Varied Sizes
The style of your website is like the ambiance of the room. It can can set the mood for the visitor, so choose wisely. You can also use sub styles for certain sections of your website.
- Game Site
- Video Site
The style of your website like the the format, helps to set the stage. Generally, it should be in concert with your business formula and the type of visitors you want to attract. Kids like flashy, lawyers like conservative, modern is good in the most circumstances, innovative is great for new ideas and technology businesses. Traditional, can give the air of long standing established business.
Our concern here is that certain types of data storage open you up for legal liability issues. Personal data storage increases the requirement for PRIVACY POLICIES and it changes the character of your website to that of a fiduciary, where you are entrusted with data that is expected to be kept secure. if your domain security is compromised, you will be under a great deal of scrutiny from regulators and perhaps your merchant account provider, even law enforcement. All of whom will treat you like a criminal unless you demonstrate sufficient effort was taken to prevent the breach. Regardless, you will also be required to do certain notices, and even pay for credit card replacement in many cases.
If you’re allowing third-party posting to your website. Then you’re open to other laws. In this case the bigger concerns weigh around intellectual property infringement issues. Where a third-party can post content belonging to a fourth-party. In this case, you must have followed certain procedures, or you will be the one in trouble for their actions, with fines, penalties, even server and domain registration termination may be in the mix.
Special Legal Requirements
Some professions and services carry special legal requirements. For example, in some states contractors must display their license number on their website, business cards, brochures, etc.
It is important to advise your web designer of these requirements in advance of the project. So that the requirements can be built-in to your website design from the start.
EXTENDED WEBSITE SERVICES
The following optional services can reduce your workload, improve your communications, increase your sales and put a punch in your Internet marketing results.
Our website content services are designed to help you fill your website with useful material. In some cases this is the material you need to covey about your products and services, how to use them, etc. In other cases, we may be asked to crate press releases, or other promotional materials. The following is a short list of our popular content services.
Includes setting up auto-posting systems, auto-backlinking, Auto-Social, Auto-Twitter, etc.
- Image Services
(Art, Photo, Graphic)
- Forums / Newsgroups
- Link Services
- Newsletter, Schedules, Calendars, Press Release
For more details CLICK HERE
For Ecommerce Content: CLICK HERE
Remember, you can sell both physical products and services from an online store. From yoga classes and graphic design work, to game and event tickets, can all be sold with no physical delivery over the Internet.
It’s also important to note that while online sales are steadily growing. Sales from the top 25 online stores fell nearly 68% in 2012. Due to the emergence of more purchasing options from smaller sellers. That spells opportunity.
It is therefore paramount that you have a professional, well maintained online store. Because a clunky, poorly designed store will scare your customers to your competitor’s door step.
- Store/Cart – Install/Configure
- Price Updates
- Specials / Sales
For details: CLICK HERE
Experts recommend that any company doing business online, should have a full service Help Desk. It is considered a vital component for good online support strategy. Done correctly, it helps both the company and the customers by providing valuable information on-demand and providing a single point of contact when unpublished information is requested, or when problems are encountered.
Managing your help desk, can be as easy as one person with a smartphone, or it may take several people who work in-house or on contract form other locations.
You may require help on several levels, remember we’re here to help. With everything listed below and more.
- Install & Configure Desk
- Customer Support
- FAQ & Knowledgebase
- Create Copy
- Technical Support
Our goal with your on-site SEO, is to make your website very search engine friendly. We do this by making every page tasty food, with relevant keywords placed carefully and not too much density. This strategy is balanced against also maintaining an excellent user experience. Learn more: CLICK HERE
Anything that can create a link back to your website, can be deemed Off-site SEO. The goals is GOOD links vs. BAD links back to your website. better we prefer GOOD RELEVANT links. When another website links to yours, using a relevant text in the link, some of the “Page Rank Juice” passes to your website. With careful planning you can develop a cache of backlinks that drives your page rank higher. Learn more: CLICK HERE
Without maintenance, your website investment can quickly become a liability. From software updates, virus and malware issues, to hackers and Internet warfare. You have good reasons to insure your website is lean and mean 24 hours a day.
Never consider any computer platform to be immune to attack. Consider your web server at high risk. Most attacks evolve quickly to new technique and are too often, fiendishly clever.
Recovery Service Plans
This servicer is recommended only when your website does not have a store, is not changed more than 2-3 times a week, and does not feature visitor posted materials or comments. READ MORE
This service may be required if you operate an online store/cart, or if you store personal information, customer posted materials, etc. The issue is throughly recorded and all materials will be available for inspection. READ MORE
- Domain Services
(subdomain / parked)
- Redirect URLs
- DNS Services
- Host Services Management
- Registar Management
- Zone Editing
- Database Management
- EMERGENCY SERVICES
- Repair Issues
- Hack Monitor
- Server Applications
A website maintenance plan is the best way to handle prevention and recovery. Other advantages include actively monitoring important things that affect your website speed and performance, compliance, server status, access, etc.
The short list of services:
- 404 Management
- Backup Management
- Blacklist Monitoring
- Download Management
- Email Management
- Error File Monitoring
- Google Compliance
- FTP Management
- Hotlink Monitoring
- Linking Services
- Password Management
- Server Applications
- Speed Management
- Traffic Monitor & Manage
We do much more, CLICK HERE
MORE TO CONSIDER
When developing a great website, there is a lot to think about. Below, are a few more thinks you should consider.
If you have any existing collateral material to work with, even if you already have a website, You should plan on providing that material to your web designer from the start. That material can save you money, and help to guide your project in a way that keeps the look and feel of your website in sync with other materials you’re already using in the real world like brochures and flyers, signage, etc.
Even when updating an existing website, it is rare for all the materials to be done and ready to hand over to your web designer. So the question is, who will develop the missing content?
When the content is existing in the form of flyers, brochures or previous online materials. It can be possible to move the materials to the web, without a lot of new material development. However, even in these cases, the material must often be revised, or augmented. Again, who will do this? Remember in some cases a technical advisor will need to verify even material that was just transferred from printed brochures, flyers, etc.
Likewise with your art and imagery, if it is not already done, it must be created or found and licensed. So you must have a plan.
These tests are performed by real people and moreover by people who are frequently asked to review websites for this purpose. These people can save you money by helping to improve your website results. They will help to spot the things that could be less than perfect for driving your website success.
Who will update content?
It is both simple and important to deal with this. The days of static unchanging websites is long past. Today, if you’re standing still, your passed by. Google and other search engines demand fresh content every week, or in some cases weekly, or worse daily. Depending on the niche you service, your competition may figure this out before you do, and their activity can push you to page 100 of google, even if you’re doing everything else correctly. Fresh content wins every time.
These optional services will be billed at 10% off our standard published rates. When you have a current “WebCare Plan”.
We offer a wide array of business solutions services to support the needs of small and medium businesses.
The following is our short list:
- Human Resources Management
- Client Relations CRM
- Store / Cart
- Mobile Tools
- Order Taking
- Sales Quotes
- Sales Management
- Virtual Back Office
We offer a wide array of Marketing and Advertising services to support the needs of small and medium businesses.
The following is our short list:
- Buttons – (Internet)
- Coupons & Incentives
- Coupon Distribution
- Landing Pages
- Press Releases
- Sales Funnels
- Scratch 2 Win
- Submission Services
(Specific Website URLs)
- Social Media Marketing
- SMS/Text Promotions
- Video Services
- Youtube Buttons
Learn more: CLICK HERE
- Custom Desktop Software
- Custom Web Applications
- Database Programming
- Smartphone APPs
- Backup Maintenance
- Copy Posting
- Posts, Pages, Store
- Front Accounting
- Help desk Management
- Image Research
- Joomla / Virtumart
- Marketing & Advertising
Like integrating your online store, and your accounting for real-time updates. We can also setup auto-posting, and other time-saving tools.
Business Class Hosting
Hosting is not always business class. Today the number of cheap web hosting companies abound. But they are not equal offerings. A cheap hosting account is exactly that. It lacks features, comes with higher security risks and other dangers. But you get what you pay for, so the choice is yours.
Business class hosting is not just about the type of server, the operating system, security or even the host support plan. Business class, refers to hosting made for business use. This means that the server and the support are configured to service the needs of a business effectively. The first need of a business is not to experience website failure. Or to mitigate it to a level that is insignificant.
Just start here, call any hosting company and ask some questions about the service coverage. You will find that 97% will not monitor your domain, do backups more than once per week, or provide other important services your business needs.
Learn more about Business Class Hosting, CLICK HERE
Successful advertising depends on accurate tracking of the results. When you run a magazine ad, radio ad, or other offline advertising, it is often difficult to track results.
JingleSPOT offers a solution to this. We can setup throwaway marketing phone numbers. Place these on your marketing materials and for that special promotion, print this number in addition to your regular number, saying the promotion is only good when you call the special number. Now you have tracking for that advertisement.
Naturally, we can also provide these numbers for any other lawful use. Such as a way to mask your cell phone number, or an extra line in another city, to better serve the remote local area.
As mentioned above, you may need ecommerce features for your website. If you do, then you should also consider using hosting made for ecommerce. While there are many reasons for this, the first is PCI compliance from the server level down. Since your credit card processing must ONLY be done on a server that is PCI complaint. Your going to need a server designed for that purpose.
Your website may be awesome, but without marketing designed to expose it to the right markets. You may be disappointed with the performance.
We can help. We offer a number of website marketing plans from basic SEO, and social media marketing to more advanced integrated strategies.
QR Code Marketing
If you look today, you’re going to see QR codes everywhere. They represent a fast, efficient way to connect your marketing to smartphones in real-world situations. This helps you bridge the gap, by posting QR codes on all your marketing materials, and advertisements. Your not only extending the reach of those materials, your actually boosting the tracking you need to analyze results.
There are countless opportunities to improve your business with QR code marketing. Ask your JingleSPOT agent for more details.
Internet warfare and hackers are changing the way we do business online. It’s not enough to just password protect something today. There are bad guys with software robots that can guess your passwords at a rate of more than 1000 per hour. There are search engine spiders that burn up your band width crawling your site several times a day. There are spammers looking to take control of your domain email and spam others in your good name. Then there are those that want to destroy your website, because they can, or just because your doing business in the USA. There is malware being posted on websites like yours, designed to damage any computer that visits your website.
The only answer to all of the security issues is to have professional security staff actively providing you with regular services. Ask your JingleSPOT agent for more about the dangers and solutions.
With most people text message savvy today. We can help you integrate your website with SMS. This means you can make text messages display on your message board, or you could have text messages sent when your services require customer notifications of things like appointment reminders, etc.
SMS or text message marketing is the new email. Today most people have a smartphone within 10 feet at all times and most use it to send and receive text messages all day. With our SMS services, you can tap this market. You can turn that smartphone in their pocket, into your own billboard. Better, if you do this right you can send them a special update and drive your sales.
Toll Free Numbers
It’s hardly necessary to explain a toll free number and how it can work for your business. But, we can provide them cheaper, or even as throwaways for promotional use.
Website Traffic Service
A website with no traffic is an online graveyard landscaped with your hard earned dollars. While marketing and advertising can drive traffic to your website. Sometime you just want to cut to the chase and drive hordes of visitors to your website. That’s where we can help.
We can send general or specific traffic to your account, ON-DEMAND. So if you want to see 1000 people visit your website, just ask. We can do that. Want more, we have packages up to 1 million live visitors.