Truthfully, color is too dependent on personal experiences to be universally translated to specific feelings. But there are broader messaging patterns to be found in color perceptions. For instance, colors play a fairly substantial role in purchases and branding.

Consider the following:

Purple – luxury, wisdom

Purple has long been associated with royalty.

Blue – trust, confidence

Blue is all about serenity—clear skies and calm seas.

Yellow – is for warnings.

Like orange, yellow can be an underwhelming color if not used properly.

Green – is ideal for environmental and outdoor products.

Orange – is a fun color that can create a sense of haste or impulse.

Red – tends to be a loud, strong color