Logos & Color


Truthfully, color is too dependent on personal experiences to be universally translated to specific feelings. But there are broader messaging patterns to be found in color perceptions. For instance, colors play a fairly substantial role in purchases and branding.

Consider the following:

Purple – luxury, wisdom

Purple has long been associated with royalty.

Blue – trust, confidence

Blue is all about serenity—clear skies and calm seas.

Yellow – is for warnings.

Like orange, yellow can be an underwhelming color if not used properly.

Green – is ideal for environmental and outdoor products.

Orange – is a fun color that can create a sense of haste or impulse.

Red – tends to be a loud, strong color