Gamification & Engagement

A well designed game will support and enhance your business objectives. You will want to leverage your game mechanics so that your business objectives are the bias for scoring. Your game will need to be interesting and engaging while promoting behaviors that motivate your players to become customers. Learn more about how a well designed game can work, with the …

Gamification Goes Mainstream

Oxford Dictionary added “gamification” to its Word of the Year short list. Almost made the cut! There are already 8 books published on gamification 50% of organizations that manage innovation processes will gamify those processes by 2015 The following infographic by Big Door, presents an overview of how gamification has become a mainstream formula:

Gamification History

  Gamification is a process of making systems, service and activities more enjoyable and motivating. Gamification commonly employs game design elements which are used in so called non-game contexts in attempts to improve user engagement, organizational productivity, flow, learning, employee recruitment and evaluation, ease of use and usefulness of systems, physical exercise, traffic violations, and voter apathy, among others. A …

Gamification in Market Research

Gamification has made news in various industry verticals since past few years. A powerful strategy, gamification helps you to engage your customers in a better way. Customers across various industrialverticals, including market research gain numerous advantages with help of this technique. Gamification is a process of using game mechanics to trigger thinking and problem solving mechanism of the customers.

Gamification is Winning

Expected to grow by 11 to 1 over the next 4 years, gamification is the buzz word for using game mechanics for education, sales and marketing and more. The following infographic presents an overview of how ramification is the new normal…

Gamification Report

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users and solve problems. Despite the amount of books and papers written on the subject, there is no single database or repository that identifies gamification systems and allows those interested to compare and contrast them. This paper aims to fill that gap by creating a …

Gamification: A Winning Strategy

42% of the top 200 fitness apps feature gamification 62% of employers consider gamification the most effective strategy in encouraging employees to improve their health 31% will adopt at least one new health-related gamification strategy in the coming year The following infographic by Citrus Suite, presents an overview mapping the elements of play:

Gamification: Types of Users

Since Gamification appeals to the psychological part of customers’ nature, it is a good idea to classify all your users in accordance with their behavior.

Gamify Your Business in 5 Steps

In short, gamification allows businesses and brands to engage with their customers beyond the usual buy and sell relationship. Of course social media has changed this engagement but gamification, when done successfully, will make those people want to engage with you…

How to Gamify

Typically, we think of gamification in context with consumer engagement. However, it can also help to train, educate and motivate employees. Likewise, it can adapt to development of formal education, with many higher education schools employing gamification everyday. Gartner, a technology research firm, predicts that more than 70 percent of the Forbes Global 2000 organizations will have at least one …

Mixing Business with Gamification

A buzz word for the last year. gamification is the buzz word for using game mechanics for education, sales and marketing and more. The following infographic presents an overview of to mix ramification and business.

The Gamification Roadmap

Farmind, based in Oulu, Finland, is a console game development studio specializing in casual handheld console games.  Below, they present a well considered Roadmap to Gamification.

The Human Side of Gamification

Over the last 2 years, we have created 90% of the data in our world; More than just fun and games, Gamification has a proven history; Engagement increases up to 240% for both customers and employees. The following infographic by bunchball, focuses on the human side of gamification.

What is Gamification Now?

This image is very simple and in no way a complete picture, but it gives an idea of where I see gamification now. A convergence of technology (in many cases), game elements and behavioural psychology. You will notice two words there that may raise an eyebrow. The first is fun. Fun is hard to define, but I still think that we should …